Mission & Vision

Species monitoring using footprints!

About Us

About Us

WildTrack's Mission

Our mission is to protect endangered species using a unique combination of advanced data analytics, artificial intelligence, and traditional ecological knowledge.

We specialize in footprint identification technology (FIT). Footprints are many times easier to find than the animals themselves, and now that we can decode them, they can inform us on where species are, and where their individuals roam. Our morphometric and AI models can provide accuracies of >90% in classifying by species, individual, sex and age-class. These data are made available for species protection and the mitigation of human-wildlife conflict.

We engage with a wide range of participants from scientists, recreational citizen scientists, eco-tourists and expert trackers who often hold valuable traditional ecological knowledge.

Our hands-off, animal-friendly approach also reduces the risk of human:other species transmission of viruses and reduces the risk of future pandemics.

About Us

About Us

WildTrack's Objectives

To implement non-invasive monitoring techniques

To develop and apply non-invasive and objective censusing and monitoring techniques as a fundamental resource for wildlife conservation. WildTrack’s Footprint Identification Technology (FIT) includes both gold-standard morphometric models and artificial intelligence to provide accurate and objective data to monitor endangered species.

To revive, value and engage

To revive, value and engage expert local ecological knowledge in communities who have lived with endangered and elusive species over generations.

To use the power of scientific networking

To use the power of scientific networking to augment data collection from endangered species around the world. Footprints are ubiquitous, and can be easily and opportunistically collected by anyone with a smartphone or camera.